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Z-Wasser Still water

ownerGoldman Sachs Alternatives (via B&B Hotels) (USA)
originGermany
manufacturedGermany

Z-Wasser is a private label mineral water brand specifically developed for B&B Hotels in Germany. The brand is a part of the hotel's hospitality offering, providing guests with consistent quality and branding across their locations. The water is sourced and bottled within Germany to maintain a low carbon footprint and ensure freshness.

The brand originated as a custom corporate identity project for B&B Hotels Germany to replace generic water brands with a proprietary look. The 'Z' logo is a distinctive feature of their internal beverage line. It is owned by B&B Hotels GmbH, which is the German branch of the larger international hospitality group. In the modern hospitality market, such private labels are common to enhance brand recognition and control supply chain quality.

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