Made O'Meter
Discover where a brand or product originates
Natrel is a prominent Canadian dairy brand known for its innovative milk products. The brand was originally created by Agropur Dairy Cooperative, a massive cooperative owned by thousands of dairy farmers across Canada. Natrel has long been a market leader in Quebec and Ontario, specializing in lactose-free, fine-filtered, and high-protein milk options.
The product, Natrel Plus, is a ultrafiltered milk beverage that provides higher protein content and is lactose-free. It is produced locally within Canada using 100% Canadian milk, typically processed at one of Agropur's professional dairy facilities. As a cooperative, the brand is unique in that its ultimate owners are the member farmers themselves, ensuring the profits return to the local agricultural community. Today, Agropur remains the ultimate owner and operator of the brand, maintaining its headquarters in Saint-Hubert, Quebec.
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