Kleenex Everyday Soft Tissues

Kleenex is a globally recognized household name, primarily associated with high-quality facial tissues. The brand was first introduced to the market in 1924 as a cold cream remover and was later marketed as a disposable alternative to handkerchiefs. This specific 'Everyday Soft' variety is designed for daily skin-friendly use, featuring a 2-ply construction and hypoallergenic properties.

In the Australia and New Zealand regions, Kleenex products were historically manufactured locally. However, in mid-2023, the ultimate owner announced the closure of its tissue manufacturing facility in South Australia, leading to many regional products being transitioned to international manufacturing hubs or imported. Despite these shifts in production locations, the brand maintains its original quality standards.

The Kleenex brand is a cornerstone of his parent company's portfolio, a major American multinational personal care corporation. As of 2026, the brand continues to be owned by Kimberly-Clark, which manages various personal care and hygiene brands across the globe. The company remains headquartered in the United States, overseeing regional operations through various local subsidiaries.