Made O'Meter
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Crest is a globally recognized American oral hygiene brand synonymous with dental care innovation. The Pro-Health Advanced Complete Care line represents its multi-benefit approach to oral health, offering alcohol-free formulas that focus on enamel protection, cavity prevention, and germ removal. The product shown is a 1-liter bottle designed for daily use to enhance oral hygiene routines alongside brushing and flossing.
Originally launched by Procter & Gamble in 1955, Crest became famous for being the first toothpaste recognized by the American Dental Association for its fluoride-based cavity-fighting properties. Over the decades, the brand has expanded from toothpaste into mouthwashes, dental floss, and whitening treatments like Crest Whitestrips. The brand remains under the ownership of Procter & Gamble, an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. While manufacturing is primarily centered in North America to serve its largest markets, P&G utilizes a global supply chain to distribute Crest products internationally.
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