Holsum Donitas

Holsum Donitas are a popular powdered mini-donut product primarily distributed in Caribbean and Latin American markets. The brand Holsum originated in the United States as a standardized baking program in the early 20th century, created by W.E. Long. Today, the brand is operated by different entities depending on the region. In many markets, including Puerto Rico and parts of the Caribbean, the brand is highly recognized for its breakfast and snack breads.

The ownership of the brand name is complex as it is licensed and owned by various companies globally. In the United States and Puerto Rico, Grupo Bimbo, a Mexican multinational, has significant influence over the brand through its subsidiaries. Specifically, in Puerto Rico, Holsum de Puerto Rico, Inc. manages the production and distribution. Because Grupo Bimbo is the world's largest baking company, it serves as the ultimate owner of many legacy bread brands across the Americas. Manufacturing typically occurs in local facilities to ensure freshness of bakery items.