IQOS ILUMA heat-not-burn tobacco heating system

IQOS is a flagship brand of tobacco heating systems developed by Philip Morris International (PMI). Unlike traditional cigarettes that burn tobacco, IQOS devices use induction heating technology to heat tobacco sticks (known as TEREA or HEETS) to a temperature that generates a nicotine-containing aerosol without combustion. The IQOS ILUMA series represents the latest generation of this technology, featuring the Smartcore Induction System which eliminates the heating blade found in older models.

The brand's origin is tied to PMI's extensive research and development centers in Switzerland, particularly at its 'Cube' facility. While the engineering and brand conception are Swiss, the high-tech manufacturing of the electronic devices is primarily outsourced to specialized electronics manufacturing facilities in South East Asia, with Malaysia serving as a major production hub. The brand is managed globally by PMI, which has transitioned its business model to focus on 'smoke-free' alternatives to traditional smoking.