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Baresa Peeled Plum Tomatoes

ownerLidl Stiftung & Co. KG (Germany)
originGermany
manufacturedItaly

Baresa Peeled Plum Tomatoes are a staple food product consisting of 100% sun-ripened Italian tomatoes canned in their own juice. The product is prominently marketed with Italian heritage, featuring the Italian flag and a map of Italy on the label to signify its protected or traditional sourcing.

Baresa is a private-label brand owned by the German retail giant Lidl. While the brand name is designed to evoke Italian culinary tradition, it is used exclusively by Lidl for its range of Mediterranean-style pantry items. The tomatoes themselves are grown and processed in Italy, benefiting from the country's fertile soil and climate, before being distributed through Lidl's international logistics network.

The ultimate owner of the Baresa brand is the Schwarz Group, a massive multinational retail group headquartered in Neckarsulm, Germany. This company manages both Lidl and Kaufland, making it one of the largest retailers in the world.

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