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This organic (Bio) microfiltered whole milk is part of the Carrefour Bio private label range. The product is marketed for its high-quality standards, carrying the "100% Italiano" label, which signifies that the milk is sourced, processed, and packaged exclusively in Italy. Microfiltration is a physical process that removes most impurities and bacteria without altering the nutritional properties and taste of the milk, allowing it to stay fresh longer than traditional pasteurized milk.
The brand is owned by the Carrefour Group, a French multinational retailer that was founded in Annecy, France, in 1959. As a private label product, Carrefour partners with specialized local Italian dairy producers to pack the milk under their brand name, ensuring that while the ownership is French, the supply chain remains locally rooted in Italy to support the freshness and domestic economy.
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