Mercadona Hacendado / Deliplus / Bosque Verde range

Mercadona is Spain's leading physical and online supermarket retailer. Founded as a family business, it is best known for its successful private label strategy, which includes brands like Hacendado (food), Deliplus (hygiene/cosmetics), and Bosque Verde (cleaning products).

The brand's manufacturing model relies on a network of 'Totaler Providers'—specialized companies that produce goods under Mercadona's private labels. While the vast majority of these suppliers are based in Spain to ensure freshness and local economic support, the company also sources from international partners depending on the raw materials or expertise required. This supply chain has been instrumental in Mercadona's expansion into Portugal and its dominance in the Spanish market.

Ownership remains strictly within the Roig family, with Juan Roig serving as the President and driving force. The company is headquartered in Valencia and operates as a private entity, prioritizing a stable, long-term business model over public stock market fluctuations.