Vitamin Well

Vitamin Well is a Swedish functional beverage brand that was launched in 2008 with the goal of providing a healthier alternative to sodas and sugary juices. The brand was meticulously developed in Stockholm by a team of experts who blended still spring water with vitamins, minerals, and various fruit and herbal extracts. Since its inception, the brand has gained significant popularity across Europe and internationally for its clean design and specific health-focused formulations like 'Reload', 'Elevate', and 'Antioxidant'.

The brand is currently owned by Vitamin Well AB, which is a major player in the functional food and drink sector. The company has expanded its portfolio significantly to include other popular health brands such as NOCCO (No Carbs Company) and Barebells. In recent years, the company's growth attracted major private equity interest, leading to its acquisition by Bridgepoint Group plc, a global alternative investment firm. Manufacturing primarily takes place in Sweden to maintain quality control, though distribution and local production may occur in other regions to support its massive international presence.