Dreft Platinum Quickwash dishwashing liquid

Dreft is a prominent brand of dishwashing detergent widely recognized in European markets, particularly in Belgium and the Netherlands. While originally launched as a laundry detergent in the United States in the 1930s, the brand identity in the Benelux region evolved to become a leading household name for manual dishwashing. The Platinum Quickwash line is designed for efficiency, formulated to cut through grease rapidly even in shorter washing cycles.

Today, Dreft is owned by the American multinational consumer goods corporation Procter & Gamble (P&G). Manufacturing for this product often takes place across various P&G production hubs in Europe to supply regional markets. Although the brand has historical American roots, the dishwashing variant has become a sociocultural staple of European kitchen care, benefiting from P&G's global supply chain and research facilities.