Jumbo Roerbak Mie

Jumbo Roerbak Mie is a private-label stir-fry noodle product produced for Jumbo Supermarkten, one of the largest supermarket chains in the Netherlands. The product is designed for quick preparation, typically ready in two minutes, catering to the Dutch market's demand for convenient meal solutions. As a private-label item, it is manufactured specifically for Jumbo's retail network.

Jumbo was founded in 1921 in Veghel, North Brabant, by the Van Eerd family. Over the decades, it has grown from a local wholesaler into a dominant player in the Dutch and Belgian retail sectors. The brand and the company remain under the ownership of Stichting Administratiekantoor Van Eerd, ensuring it stays a family-controlled business headquartered in the Netherlands into the future.