This Isn't Bacon

THIS is a rapidly growing food-tech brand that has redefined the plant-based category with its award-winning range of meat alternatives. Launched in 2019, the brand was born out of London with the specific mission of creating plant-based products that mimic the taste and texture of animal meat so closely that they could fool meat-lovers. Their 'This Isn't Bacon' and 'This Isn't Chicken' series have become staples in the UK market due to their hyper-realistic fatty textures and smoky flavors.

The manufacturing process primarily takes place in the United Kingdom and across Europe, utilizing advanced extrusion technology to create pea and soy-based proteins. Ownership of the brand remains under the parent company, This Co, which has successfully secured significant venture capital funding from firms like Backed VC and Five Seasons Ventures. This allows the brand to remain independent while aggressively expanding its distribution across major supermarkets and restaurant chains globally.