LEAP Yellowfin Tuna Steaks

LEAP is a prominent UK-based seafood brand that specializes in high-quality, sustainably sourced wild fish, specifically focusing on wild-caught tuna and salmon. The brand has built its reputation on transparency and the 'Free Not Farmed' ethos, ensuring that their products are sourced from fisheries that maintain Marine Stewardship Council (MSC) certification. Their Yellowfin Tuna is primarily sourced from the Pacific and Indian Oceans, where it is caught using sustainable methods before being processed for the retail market.

Originally founded in the United Kingdom, the brand was developed to provide consumers with an ethical alternative to farmed fish. The production and packaging process often involves specialized facilities in the UK or Europe to maintain the cold chain and quality standards required for premium seafood retailers like Ocado, Tesco, and Waitrose.

Today, LEAP is a brand under the ownership of New England Seafood International (NESI), one of the UK's largest suppliers of fresh and frozen fish. NESI itself became a subsidiary of Sealaska, an Alaska Native Corporation, in 2020. This ownership structure aligns the brand with a parent company deeply rooted in sustainable resource management and indigenous-led conservation efforts.