Applaws Natural Pet Food

Brand History and Evolution

Applaws is a premium pet food brand that was founded in the United Kingdom in 2006. The brand was established with a focus on high-quality, natural ingredients, distinguishing itself by offering pet owners grain-free recipes and products with high animal protein content. It quickly gained a reputation for its clear labeling and 'natural' philosophy, becoming a dominant player in the specialty pet care market across Europe, North America, and Asia.

Manufacturing and Global Reach

Applaws utilizes a decentralized manufacturing strategy to ensure product quality and regional supply efficiency. While the brand is British in origin, its products are manufactured in several locations worldwide. Much of its wet food range is produced in Thailand due to the high standards of fish and meat processing facilities there, while many of its dry food lines are manufactured in the United Kingdom and Europe. This multi-country approach allows the brand to maintain its commitment to using ethically sourced and high-grade ingredients.

Ownership and Market Position

In 2021, MPM Products (the original company behind Applaws) was acquired by the global investment firm 3i Group. As of 2026, the brand remains under the ultimate ownership of 3i Group, providing it with the financial backing to expand its research into sustainable pet nutrition and broaden its reach in the global pet food industry. Applaws continues to operate as a specialized entity, maintaining its focus on the natural premium pet food segment.