Lidl Vitamini Bram Orange plush toy

The Lidl Vitamini Bram Orange plush toy is part of a popular loyalty campaign collection called 'Vitamini' (or 'Goodness Gang' in other markets). These plushies are designed to encourage healthy eating habits by personifying fruits and vegetables. The character Bram the Orange is a signature mascot for the German discount retailer Lidl. The brand was originally created by Lidl as a marketing tool for its European supermarkets. While the brand is of German origin and held by the Schwarz Group, manufacturing of these promotional plush products primarily takes place in China due to large-scale production requirements for international campaigns.