Velsmag lakseside

Velsmag is a private label brand and product line owned by Salling Group, one of Denmark's largest retail corporations. The label focuses on providing quality seafood products to consumers across their retail chains.

While the brand itself is Danish, the salmon (lakseside) is typically sourced from aquaculture farms in countries such as Norway or Chile, which are leading global producers of Atlantic salmon. The final processing and packaging are often handled in various European locations before reaching Danish supermarkets. Since the Salling Group owns the brand, the ultimate ownership is rooted in Denmark through the Salling Foundations.