Zefir WC-Rent toilet cleaner

Zefir is a well-known private label brand primarily sold within the Norwegian market. The brand specializes in providing a wide range of affordable household cleaning and personal care solutions. This specific product, WC-Rent Ocean Harmony, is designed for effective toilet bowl cleaning, featuring capabilities to remove lime deposits while leaving a fresh scent.

The brand is owned by Reitan Retail (formerly Reitangruppen), one of the largest retail conglomerates in the Nordic and Baltic regions. Under their REMA 1000 grocery chain, Zefir serves as a value-oriented alternative to international cleaning brands. While many Zefir products are manufactured locally in Norway to support regional supply chains and sustainability goals, some components or specific formulations may be sourced or produced in other European countries based on manufacturing capacity.