Lidl Vitamini plush toys

Vitamini is a popular line of vegetable and fruit-themed plush toys used in loyalty programs by the Lidl supermarket chain. Originally launched as 'Goodness Gang' by the creative agency TCC Global, the Dutch version seen here (with names like Frans Framboos and Avi Avocado) was managed for Lidl Netherlands. The manufacturing of these plush items is typically done in China under the supervision of loyalty marketing firms such as Lumen Loyalty B.V. or TCC Global. Lidl itself is a German international discount retailer chain that operates over 12,000 stores across Europe and the United States, known for its private-label brands and seasonal promotional campaigns.