Special K cereal

Special K is a globally recognized breakfast cereal and snack brand originally launched in 1955. It was developed to cater to consumers seeking a low-fat, nutritionally balanced breakfast option. Over the decades, the brand has expanded from its original rice and wheat flakes to a wide variety of flavors, protein-enriched formulas, and snack bars.

Today, Special K is manufactured in multiple countries across the globe, including the United States, Mexico, the United Kingdom, and Australia, to serve various regional markets. The brand is owned and managed by the Kellogg Company, which recently underwent a corporate restructuring splitting into Kellanova and WK Kellogg Co. As of 2024 and beyond, the brand is under the stewardship of Kellanova for most international and snack markets, while being managed by WK Kellogg Co in North America.