True Gum Liquorice & Eucalyptus

True Gum is a Danish brand that revolutionized the chewing gum industry by offering a plastic-free alternative. Traditional chewing gum often contains synthetic rubber (plastic), but True Gum uses natural chicle sap harvested from sapodilla trees. This specific variety features a blend of liquorice and eucalyptus and is both sugar-free and vegan.

The product is manufactured in True Gum's own production facility located in Copenhagen, Denmark. This allows the company to maintain strict quality control over its biodegradable and plant-based ingredients. Founded by startup entrepreneurs Peter, Morten, Jacob, and Zabrina, the brand remains independently owned and operated, positioning itself as a leader in sustainable FMCG products.