Under Armour HeatGear apparel

Under Armour is a prominent American sports equipment and apparel brand known for its innovative moisture-wicking technology. The brand was founded in 1996 by Kevin Plank, a former football player who sought to create a shirt that stayed dry during intense performance.

Starting in Baltimore, Maryland, Under Armour revolutionized the athletic industry with its HeatGear line, designed to keep athletes cool, dry, and light in warm conditions. While the brand originated in the United States, its manufacturing is globally distributed across various countries, including Vietnam, Jordan, and Malaysia, to meet international demand.

Today, Under Armour, Inc. remains an independent, publicly traded company headquartered in Baltimore. It continues to be a global leader in performance apparel, footwear, and equipment, maintaining its status as a top choice for professional athletes and fitness enthusiasts worldwide.