Paloma soft drink

Paloma is a well-known grapefruit-flavored soft drink that has become a nostalgic staple in Eastern and Central European markets. Originally developed as part of a regional beverage portfolio, it is celebrated for its distinctive citrus profile. The brand is deeply rooted in the Slovenian beverage industry, often associated with the mineral water and soft drink traditions of the region.

Today, the brand is owned and produced by Radenska, one of the oldest and most respected beverage companies in the Adriatic region. Radenska itself is a subsidiary of the Kofola ČeskoSlovensko Group, a major player in the European soft drink market. This ownership structure has allowed Paloma to maintain its regional authenticity while benefiting from modern distribution networks and advanced manufacturing facilities located in Slovenia.

The Kofola Group, headquartered in the Czech Republic, oversees the brand's strategic direction, ensuring that Paloma remains a competitive alternative to global citrus sodas. The product continues to be manufactured primarily in Slovenia, upholding the quality standards established by its original creators.