Jordan White Smile toothpaste

Jordan is a historic Scandinavian dental care brand, widely recognized for its high-quality toothbrushes and dental hygiene products. Founded in Oslo, Norway, in 1837 by Wilhelm Jordan, the company has grown from a local brush manufacturer into a leading international brand in oral health.

While the brand was originally a family-owned Norwegian enterprise, it has undergone significant ownership changes. Following a long period of independent operation, Jordan was acquired by the Norwegian conglomerate Orkla Group. Today, it remains a cornerstone of Orkla’s personal care portfolio, emphasizing Scandinavian design and functional efficacy across global markets. Manufacturing primarily takes place in Norway and other European facilities to maintain consistent quality standards for the Nordic and international markets.