FUN Light Starstruck concentrated drink

FUN Light is a leading brand of sugar-free liquid water enhancers, commonly known as 'saft' or squash in Scandinavia. The brand was originally developed and launched in Norway by the company Nora (later part of Stabburet) in the early 1990s as a healthier, zero-calorie alternative to traditional cordials. This specific 'Starstruck' variant is marketed across the Nordic region with natural flavors and colors.

While the brand has its roots in Norway, it is produced in several locations across the Nordics to serve local markets. In Sweden, the product is primarily manufactured by Orkla Foods Sverige at their facility in Kumla. This local production ensures a high degree of integration with the Swedish deposit system (Pant), as indicated by the 2 KR recycling label seen on the packaging.

Ownership of the brand has transitioned through various corporate mergers and acquisitions. Today, FUN Light is owned by the Orkla Group, a dominant Norwegian conglomerate that specializes in consumer goods across the Nordics, Baltics, and Central Europe. Orkla manages the brand through its regional subsidiaries, maintaining FUN Light's position as a household name for low-calorie beverages.