Active Zone Protein+ Skyr

Active Zone is a private label brand specialized in high-protein dairy and functional food products. It was developed specifically by and for the Fortenova Group, a leading food and retail conglomerate in Southeast Europe. The brand focuses on the health and fitness market, offering low-fat, high-protein options like Skyr, which follows the traditional Icelandic cultured dairy style but produced locally for the Balkan market.

The product's manufacturing is centered in the Adriatic region to serve the Konzum retail network. While Skyr has its origins in Iceland, this specific brand is a corporate innovation designed to meet modern nutritional trends in Croatia and neighboring countries. Ownership remains under the umbrella of the Fortenova Group, which manages the entire supply chain from dairy processing to retail distribution through its various subsidiaries.