Zurück zum Ursprung Frische Murauer Bergbauern Heumilch

Zurück zum Ursprung is a premium organic brand exclusive to the Austrian supermarket chain HOFER (part of the ALDI SÜD Group). This specific product, Frische Murauer Bergbauern Heumilch, is a organic mountain farm hay milk originating from the Murau region in Styria, Austria. The brand was established in 2006 with a focus on regionality, transparency, and high animal welfare standards. Manufacturing is localized in Austria, partnering with small-scale regional dairies and mountain farmers who adhere to strict organic guidelines. The brand is owned by HOFER KG, which is the Austrian subsidiary of the German multinational retailer Aldi Süd. This ownership structure ensures a short supply chain where the retailer manages the brand directly from production to shelf.