Ypê laundry soap

Ypê is a staple of Brazilian household cleaning, founded in 1950 in the city of Amparo, São Paulo. The brand began with the production of its iconic bar soap and has since expanded into a massive range of detergents, softeners, and surface cleaners.

The brand is manufactured locally in Brazil across various industrial plants to serve the domestic and Latin American markets. It is known for its focus on sustainability and value, maintaining a leading position in the Brazilian sanitizing products market.

Ownership remains within the founding family through the company Química Amparo. Unlike many large household brands that have been acquired by multinational conglomerates, Ypê stands out as a major independent Brazilian enterprise with its headquarters still located in the city where it was born.