Assim washing powder

Assim is a well-known Brazilian laundry care brand that has established a significant presence in the household cleaning market. Originally developed to meet the needs of the Brazilian consumer, the brand focuses on providing high-performance cleaning solutions for clothes, including laundry powders and liquid detergents.

The brand was originally part of the Flora group, which is a major player in the Brazilian cosmetics and cleaning industry. Flora Produtos de Higiene e Limpeza was founded in 1980 and is one of the pillars of the J&F Investimentos conglomerate. Assim is primarily manufactured in Brazil, utilizing local production facilities to distribute products across the national territory.

Currently, the brand remains under the ownership of Flora, which is controlled by J&F Investimentos, the same parent company that owns global giants like JBS. This ownership structure positions Assim within a powerful domestic and international business network, ensuring its continued relevance in the competitive hygiene and cleaning sector.