Carioca coffee cup

Carioca is a traditional brand best known in Belgium for its coffee production, deeply rooted in the historical coffee trade of Antwerp. Originally founded by the Peeters family through their company Peeters-Govers, the brand has been a staple in Belgian households and catering for decades. The iconic logo featured on this cup depicts a 'Baiana' or a woman from Rio de Janeiro (Carioca), reflecting the Brazilian origin of its primary coffee beans.

While the brand was historically produced and controlled by Peeters-Govers, specialized merchandise such as ceramic cups are manufactured across various locations globally. In recent years, the distribution and specific brand rights for Carioca coffee have seen changes as Peeters-Govers shifted focus more towards logistics and retail management, though the legacy of the Carioca brand remains tightly linked to its Belgian-Antwerp heritage.