Ben's Original Natural Select Roasted Chicken & Wild Rice

Ben's Original (formerly Uncle Ben's) is a globally recognized brand of parboiled rice and other related food products. The brand was established in the United States in the 1940s and has since become one of the world's leading rice brands. In 2020, the brand underwent a significant rebranding from 'Uncle Ben's' to 'Ben's Original' to address racial stereotypes associated with its previous imagery.

Today, the brand is owned by Mars, Incorporated, a major American multinational manufacturer of confectionery, pet food, and other food products. While the brand originated in the USA, its products are manufactured in multiple locations worldwide, including major facilities in the United States, United Kingdom, and Canada, to serve various international markets. The 'Natural Select' line specifically focuses on seasoned rice blends intended for quick preparation.