Boni Selection Ultrazacht facial tissues

Boni Selection is the private label brand of the Belgian retail giant Colruyt Group. Originally launched to streamline the various house brands under the Colruyt umbrella, Boni Selection has become a staple in Belgian households for its value and quality across various categories. These specific 'Ultrazacht' (Ultra-soft) facial tissues are made from 100% cellulose and are FSC-certified, ensuring responsible forestry management.

While the brand is rooted in Belgium and the product is distributed by the Colruyt Group headquartered in Halle, the raw materials and manufacturing for paper products like these often involve a supply chain spanning multiple European countries. The ownership remains strictly with the Colruyt Group, one of the most prominent family-controlled retail corporations in the Benelux region, known for its focus on price efficiency and sustainability.