Be Fresh chewing gum

Be Fresh is a private label brand of sugar-free chewing gum primarily distributed by the Jerónimo Martins group, specifically found in Biedronka stores in Poland. The product is marketed as a dental-conscious snack containing xylitol, designed to appeal to budget-conscious consumers looking for oral hygiene support on the go.

The brand was developed as a domestic alternative to major international chewing gum brands. It is manufactured in Poland, utilizing local production facilities to serve the massive retail network of the Biedronka supermarket chain. Ownership remains with the Portuguese conglomerate Jerónimo Martins, which has successfully integrated this private label into its extensive portfolio of Polish grocery products.