President's Choice 4-Berry Blend

President's Choice (PC) 4-Berry Blend is a popular frozen fruit product distributed in Canada. The brand President's Choice was launched in 1984 as a premium private-label brand for the Loblaw Companies Limited. Originally created to compete with national brands by offering high-quality alternatives, it has become a staple in Canadian households.

Because of the seasonal and geographic nature of berry harvesting, the fruit components—strawberries, raspberries, blackberries, and blueberries—are typically sourced from multiple countries to ensure year-round availability. These countries often include Canada, the USA, Mexico, Chile, and Serbia. The product is then packaged and distributed through Loblaw's extensive retail network.

Today, the brand is owned by George Weston Limited through its subsidiary, Loblaw Companies Limited. While individual berries may come from around the globe, the brand remains a quintessentially Canadian corporate entity, headquartered in Brampton, Ontario.