Dolciando i Frollini Integrali

Dolciando is a well-known private label brand primarily sold through Eurospin, one of the leading discount supermarket chains in Italy. The product shown, 'i Frollini Integrali,' refers to wholemeal shortbread biscuits, which are part of a broad range of snacks and sweets offered by the brand.

While Dolciando is the commercial brand, the manufacturing is often outsourced to various specialized Italian confectionery companies, ensuring that the products maintain local quality standards. The brand is owned by Eurospin Italia S.p.A., a company founded in 1993. As part of Eurospin's business strategy, Dolciando products are designed to offer a competitive price point while targeting the daily consumption needs of Italian households.