Ovomaltine (Ovo) cereal energy drink powder

Ovomaltine, famously known as 'Ovo' in many regions, is a iconic Swiss brand with a rich history dating back to 1904 when it was developed by Dr. Albert Wander in Bern, Switzerland. Originally formulated as a nutritional tonic for malnourished children, the brand name is derived from 'ovum' (egg) and 'malt' (malt), which were its primary ingredients. Over the decades, it has transformed from a medicinal product into a global household staple recognized for its unique crunchy texture and chocolatey malt flavor.

Today, while the brand maintains its strong Swiss roots and continues to produce a significant portion of its inventory in Neuenegg, Switzerland, it has a complex ownership and distribution model. Associated British Foods (ABF) acquired the brand from Novartis in 2002 for most markets worldwide, excluding the United States where Nestlé holds the rights. Despite this dual-ownership structure for international markets, the brand remains a symbol of Swiss heritage and is widely celebrated for providing 'cereal energy' to athletes and families alike.