Jumbo Goudse kaas 48+ jong

Jumbo Gouda cheese is a private-label product of the Dutch supermarket chain Jumbo. This specific variety is 'Goudse kaas 48+ jong', which is a young, mild cheese made from pasteurized cow's milk. The product features the 'Weidemelk' (meadow milk) logo, indicating that the milk comes from cows that spend at least 120 days a year, 6 hours a day, grazing in Dutch pastures.

The brand Jumbo originated in the Netherlands, starting as a small grocery business in Veghel. Over the decades, it has grown to become the second-largest supermarket group in the country. The manufacturing of their private-label cheese is typically outsourced to local Dutch dairy cooperatives and processors, identified by the EG-mark (NL Z0187 EU) on the packaging, which confirms its Dutch origin and compliance with EU health standards. Jumbo remains a family-owned company under the ownership of the Van Eerd family via the Mississippi Ventures investment vehicle.