Xtra Sultana Raisins

Xtra is a budget-friendly private label brand owned by Coop, specifically designed for various Nordic retail markets including Denmark, Sweden, Norway, and Finland. These sultana raisins are harvested from vineyards in Turkey, which is one of the world's leading producers of seedless dried grapes.

The brand operations are managed by Coop Trading A/S, which serves as the joint procurement organization for the major Nordic retail cooperatives. This structure allows the retailers to leverage significant purchasing power, ensuring products like these raisins remain affordable for everyday consumers across Scandinavia.