Wella hair care and color products

Wella is one of the world's leading professional hair care brands, boasting a legacy that dates back to 1880 in Germany. Founded by Franz Ströher, the brand initially specialized in wig-making materials before revolutionizing the industry with the first portable hair-dryer and pioneering cream-based hair color. Over the decades, Wella has become synonymous with salon-grade permanent hair color, shampoos, and advanced styling treatments used by professional stylists globally.

The global footprint of Wella's manufacturing is extensive, with primary production facilities located in Rothenkirchen, Germany, as well as significant operations in France, Mexico, and Thailand to serve different regional markets. Throughout its modern history, the brand's ownership has notably shifted. It was acquired by Procter & Gamble (P&G) in 2003, later sold to Coty Inc. in 2016, and eventually moved into its current era when investment firm KKR acquired a majority stake in 2020. Today, Wella Operations US LLC operates under the umbrella of The Wella Company, which continues to drive innovation in sustainable beauty and professional hair technology.