Sebastian Professional Potion 9

Sebastian Professional Potion 9 is an iconic wearable styling treatment that blends the benefits of a conditioner with the hold of a styling tool. Originally founded in Los Angeles in the 1970s by Geri Cusenza and John Sebastian, the brand quickly became a pioneer in the professional hair care industry through innovations like the first-ever crimping iron and unique styling gels.

The manufacturing of Sebastian Professional products occurs in multiple countries, including the United States, France, and Mexico, depending on the specific product line and regional market needs. The brand has a history of high-profile acquisitions, having been owned by Procter & Gamble (P&G) for many years before being sold to Coty Inc. in 2016.

Starting from 2026, the brand remains under the ultimate ownership of Wella Company, following Wella's emergence as an independent entity after KKR acquired a majority stake from Coty. Wella Company is headquartered in Switzerland, managing a vast portfolio of professional hair and nail brands globally.