Albert Heijn Rijstewafels Naturel

Albert Heijn Rijstewafels are a staple snack product found in the Netherlands, produced under the house brand of the country's largest supermarket chain. These rice cakes are known for their simple, 'naturel' flavor and are typically marketed as a healthy snack alternative.

The brand Albert Heijn was founded in Zaandam in 1887. Today, it operates as a core part of Ahold Delhaize, a major international food retail group. While the company has a global reach, its private-label rice cakes are primarily manufactured within the Netherlands to supply its local network of stores efficiently. Ownership remains Dutch-Belgian through the Ahold Delhaize conglomerate.