L'OR Classique Instant Coffee

L'OR is a premium coffee brand that originated in France in 1992 with the ambition to bring the 'gold standard' of coffee to consumers. It quickly became a significant player in the gourmet coffee market, expanding from its initial French roots to international markets. The brand is known for its sophisticated blends and aesthetic gold-themed packaging.

Today, the brand is owned by JDE Peet's, a global coffee and tea powerhouse formed through the merger of D.E Master Blenders 1753 and the coffee division of Mondelez International. While the brand has French heritage, the specific product shown—L'OR Solúvel Classique—is extensively produced and packaged in Brazil to serve the Latin American market. The ultimate ownership lies with JDE Peet's, which is headquartered in the Netherlands and majority-owned by the investment firm JAB Holding Company.