Jumbo Green Ice Tea Zero Pure

Jumbo Green Ice Tea Zero Pure is a private-label beverage produced for Jumbo Supermarkten, one of the largest supermarket chains in the Netherlands. The product is a non-sparkling, sugar-free green tea flavored drink designed to meet the growing consumer demand for healthier, low-calorie beverage options. As a private-label product, it is specifically developed for and sold through Jumbo's extensive retail network.

The brand originated in the Netherlands, specifically in Veghel, where the family-owned business began its journey in the early 20th century. While Jumbo sources products from various European suppliers, their private label beverages are typically manufactured within the Netherlands to ensure efficient logistics and local freshness. The brand is ultimately owned by the Jumbo Groep Holding B.V., which remains a private, family-controlled entity led by the Van Eerd family. The company has grown significantly through acquisitions and serves as a major player in the Dutch and Belgian retail markets.