BOON Kidney Bean

BOON is a modern Dutch brand focused on sustainable plant-based protein sources, specifically beans. Founded by Michael Luesink, the brand promotes the 'Bean-volution' by offering beans in convenient, eco-friendly packaging rather than traditional cans. The product shown is a carton of kidney beans, a popular choice for salads, stews, and Mexican-style dishes.

Starting as a startup in the Netherlands, BOON has grown significantly within the Dutch market, becoming a staple in supermarket chains like Albert Heijn. The brand emphasizes local sourcing when possible and focuses on clear, playful branding to appeal to health-conscious and planet-friendly consumers. Currently, the brand remains independently managed under the BOON Food Innovations parent company.