Orlando Skin and Coat Chew Rolls

Orlando is a private label brand specialized in pet nutrition, specifically catering to the dog food market. The brand is synonymous with the European retail giant Lidl, providing a range of affordable yet high-quality dietary solutions for pets, ranging from wet and dry food to functional treats like these Skin and Coat Chew Rolls.

This specific product is manufactured in Germany, as indicated by the production codes on the packaging. The manufacturing processes follow strict European pet food guidelines (FEDIAF) to ensure safety and nutritional adequacy. The packaging features clear English-language labeling, indicating its distribution in the UK and Irish markets through the Lidl network.

The brand is under the ultimate ownership of the Schwarz Group, a multinational retail group based in Germany that also operates the Kaufland chain. As a private label, Orlando is managed directly by Lidl's supply chain, allowing for integrated quality control and distribution throughout their global store network.