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Poppies Haverkoekjes (Oat Cookies)

ownerSalling Group (Denmark)
originBelgium
manufacturedSweden

Poppies Haverkoekjes are traditional Swedish-style oat cookies characterized by their crunchy texture and sweet, wholesome flavor. These biscuits are a popular choice for 'fika'—the Swedish coffee break tradition. The visible packaging indicates they are produced in Sweden but distributed by the Belgian-based Poppies International group.

Poppies International NV is a major player in the European bakery market, specialising in products like cookies, puff pastries, and macaroons. While the recipe and production location highlight their Swedish heritage, the brand's commercial heart is in Belgium. The company provides these cookies both under their own brand and as private-label products for various global retailers.

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