Signal 24h Karies Schutz toothpaste

Signal is a well-established oral hygiene brand with a heritage dating back to the mid-20th century. Originally launched in Europe, it gained fame for introducing the first toothpaste with red stripes, which was marketed as containing both toothpaste and mouthwash. Over the decades, it has expanded its portfolio to include various specialized formulas such as the '24h Karies Schutz' (24h Cavity Protection) shown in the image, which focuses on enamel remineralization and sugar acid protection.

The brand was originally developed by Unilever, a British multinational consumer goods company. While Unilever still manages the brand in most global markets, its ownership structure has evolved. In 2021, Unilever announced the sale of its global beauty and personal care portfolio—including Signal—in certain regions to the private equity firm Yellow Wood Partners. Today, Elida Beauty acts as the subsidiary or localized owner for the brand in many European and North American territories, while Unilever retains control in other international sectors.

Manufacturing for Signal products takes place in multiple locations across Europe and Asia to serve regional markets efficiently. The packaging emphasizes modern dental health standards, featuring recyclability and a high percentage of natural ingredients to appeal to environmentally conscious consumers. Its presence remains strong in supermarkets across Germany, France, and other EMEA countries.