Made O'Meter
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Alesto is a well-known private label brand primarily sold through the German discount supermarket chain Lidl. The Alesto Selection Notenmix featured here is a premium blend of raw, unroasted nuts, including cashews, hazelnuts, walnuts, and almonds. The brand focuses on providing high-quality snack options ranging from dried fruits to various nut mixes.
While the brand itself originated in Germany as part of Lidl's expansion of its own-brand portfolio, the sourcing of ingredients is global. The nuts are typically harvested in various countries suitable for nut cultivation (such as the USA for walnuts or Vietnam for cashews) and are then processed and packaged in manufacturing facilities across Europe, most notably in Germany. As a Lidl house brand, it serves as a key competitor to national snack brands by offering similar quality at a discount price point.
Ownership lies entirely with the Schwarz Gruppe, a multinational retail group that owns Lidl and Kaufland. Based in Neckarsulm, Germany, the Schwarz Gruppe is one of the largest retailers in the world, ensuring a robust vertical supply chain for Alesto products throughout Europe and beyond.
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