Neophos Ultimate Plus dishwasher tablets

Neophos is a well-known brand of dishwashing detergent specifically used in the Danish market. It is the local name for the global brand Finish, which was originally developed by the American company Economics Laboratory (now Ecolab) in the 1950s. The brand was later acquired by J.A. Benckiser, which eventually merged to become Reckitt Benckiser.

Today, Neophos/Finish is owned by Reckitt (formerly RB), a British multinational consumer goods company. While the brand has its roots in American innovation, its major manufacturing hubs for the European market are located in Poland and Germany. The Ultimate Plus line represents their premium technology designed to clean dishes without the need for pre-rinsing, marketed heavily through partnerships with major appliance manufacturers like Bosch and Siemens.