Lay's x Butterbear Nori Seaweed Potato Chips

Lay's is one of the most recognizable snack brands in the world, originating in the United States when Herman Lay opened a snack food operation in 1932. This specific product is a collaboration with the popular Thai mascot 'Butterbear', featuring the iconic Nori Seaweed flavor which is a staple in the Southeast Asian market.

In Thailand, Lay's is manufactured by Pepsi-Cola (Thai) Trading Co., Ltd. While the brand itself is American, this variety is tailored specifically for the Thai consumer base with localized packaging and flavor profiles. The brand is currently owned by PepsiCo, a global leader in the food and beverage industry.

PepsiCo manages Lay's through its Frito-Lay division, making it the world's largest snack food company. This partnership with local cultural figures like Butterbear demonstrates the brand's strategy of merging global brand power with local cultural relevance.